Elektrárna

Elektrárna, a craft brewery within Plzeňský Prazdroj, runs as a small, entrepreneurial unit inside a large corporation. Creativity and ideas were abundant — but so were the challenges. With limited people, budget, and time, the team struggled to prioritize. The result was an overwhelming list of initiatives without a clear path or focus, unlike the mothership brewery with its big budgets and resources.

Signifiqa stepped in to prune the activity list and provide a navigation tool:

• Introduced the COMPASS tool as a strategic guide to align priorities.
• Cut down a long list of scattered activities into a clear, focused plan tied to Elektrárna’s real capacity.
• Helped the team shift from chasing every idea → to concentrating on three strategic pillars:
• Telling the story of Elektrárna
• Winning new on-trade accounts
• Getting more people to taste the beer
• Built clarity on where to invest scarce resources and where to consciously say “no.”

With a clear compass and simplified plan, Elektrárna is now able to:

• Direct resources to activities that deliver the biggest business return
• Operate more efficiently within its startup-like constraints
• Create a scalable roadmap that can grow with results