Case study

Elektrárna

Under the umbrella of a large corporation, yet dealing with the same challenges as any small business. Elektrárna is a craft brewery where creativity and ideas are abundant, but resources - people, budget, and time - remain limited.

The Complexity

The team loved what they were creating and had countless ideas for new initiatives. But enthusiams alone couldn't provide direction. The sheer number of possibilities became overwhelming.

The Simplification

First, Signifiqa introduced the COMPASS tool as a strategic guide to align priorities.

Second, we reduced a long list of scattered activities into a focused plan tied to Elektrárna's real capacity. We helped the team shift from chasing every idea to focus on three strategic pillars:

Telling the story of Elektrárna
Winning new on-trade accounts
Getting more people to taste the beer

This brought clarity on where to invest scarce resources and where to consciously say “no.”

The Growth

With a clear compass and simplified plan, Elektrárna is now able to:

Direct resources to activities that deliver the biggest business return
Operate more efficiently within its small business challenges
Create a scalable roadmap that can grow with results

+58% annual sales volume increase
+95% number of customers in on-trade
+41% increase in rate-of-sale

We had a ton of ideas. Signifiqa helped us figure out which would actually make a difference so we can focus on what moves the business. It changed how we approach every decision.

Michal Škoda

Brewery Director, Elektrarna