Case studyScio
After 30 years of rethinking schools, Scio decided to go beyond and launch its first after-school program for children. The project started with genuine passion, but the concept had yet to find its focus.
The Complexity
The team shared a strong vision of what learning goals they wanted to achieve. However, there was little consideration given to the customer and the user. In other words, why parents would sign up or why children would actually enjoy it.
The Simplification
Signifiqa brought focus by grounding the product in customer logic.
- Re-connected the concept to what matters to parents and children
- Shaped ideas into one coherent product story, cutting away what clouded the clarity
- Introduced testing and validation to filter out what wouldn't work before launch, and prevent costly missteps
- Guided Scio to a leaner launch plan: fewer locations, a pilot approach, and lower startup risk
The Growth
Testing revealed which concept resonated best with customers, and validated its strength compared to category leader. Launching smaller and more focused allowed Scio to learn before scaling.
The result was a simplified, consumer-ready product launched in September 2025.
- 4 product concepts developed
- 75% respondents would choose the proposed concept (quant testing by NMS)
- 9/2025 project go live
We were excited about our idea, but the concept wasn’t fully formed. Signifiqa brought clarity and structure, and repeatedly made us ask: would customers care? That perspective change was crucial.
Jana Chárová
Member of Council, Scio