Simplify
complexity.
Unlock
growth.
Signifiqa is a boutique business consultancy that helps companies cut through complexity and prosper.
Why
Complexity kills growth
Too many products. Too many campaigns. Too many channels. Businesses drown in priorities, but lose focus. Competition moves faster — while teams scatter energy and budgets.
We help leaders cut through complexity, focus on what’s significant, and unlock growth. Our method is simplification — of what you sell (brands, products, portfolios), how you market (plans, campaigns, messages), and where you sell (channels, routes, partnerships).
Because in business, focus wins.
How
How we help you grow.
We bring order to the chaos of growth. By clarifying priorities, aligning decision-makers, and simplifying complex portfolios, we create the focus needed for consistent progress. With a clear path forward, you can unlock opportunities faster and scale with confidence.
simplification is our method
Simplify What You Sell
BRANDS · PRODUCTS · PORTFOLIOS
We prune portfolios, clarify brand architecture, and sharpen product propositions — so you focus on what truly drives growth.
Simplify How You Market
PLANS · CAMPAIGNS · MESSAGES
We cut bloated calendars, align messages, and concentrate resources on fewer, bigger bets that create real impact.
Simplify Where You Sell
CHANNELS · ROUTES · PARTNERSHIPS
We streamline channels, resolve overlaps, and build clear routes-to-market — so every customer touchpoint adds value.
Complexity won’t solve itself — that’s why we’ve built tools to cut it
COMPASS & Traffic Light
Our proprietary tools force clarity: what to start, what to stop, and where to invest more energy. They help teams make long-delayed decisions and focus on what truly drives the business forward through a simple yet powerful framework for managing complexity.
3 Cuts
A fast method that exposes weaknesses, customer truths, and hidden opportunities. By examining financial efficiency, customer relevance, and innovation potential, it gives a clear view of what works, what must change, and where new growth can happen.
AI Guides
Digital companions that expand your team’s capacity 24/7 without extra hires. Blending human insight with technology, they simulate scenarios, test ideas, and provide real-time recommendations — making decisions faster, smarter, and more efficient.
What
Plzeňský Prazdroj
Scio
After 30 years of rethinking schools, Scio decided to go beyond and launch its first after-school program for children.
Elektrárna
Under the umbrella of a large corporation, yet dealing with the same challenges as any small business.
Addict
Independent creative agency that has always delivered great work - until great work wasn't enough anymore.
Who
I’ve led marketing transformations across global brands, e-commerce, and retail. At Asahi, I rose through the ranks to the board in Romania. At Alza.cz, I streamlined operations, simplified the membership program, and cut back scattered activations — while increasing impact.
I know first-hand how portfolios, plans, and products spiral into complexity. At Signifiqa, my focus is helping businesses prune what slows them down, so they can concentrate resources on the few things that truly grow.
My career spans global brand marketing at Danone, Brown-Forman, and Jägermeister, where I built strategies and managed long-term projects. I learned that too many campaigns and ideas can blur impact.
What excites me is clarity: matching the right ideas to customer needs, cutting noise, and focusing on plans that move the needle. At Signifiqa, I help brands simplify their marketing calendars, align messages, and grow stronger by doing less, better.
After years as a Creative Director, I founded Addict Agency and grew it into a comprehensive communication powerhouse. I’ve seen how creativity can get lost in complexity — and how channels often work against each other instead of together.
At Signifiqa, I blend strategic clarity with creative discipline. My focus: cutting through channel sprawl and inconsistent messaging, building communication systems that actually work, and helping clients deliver growth with focus.
Get in touch with us
If complexity is holding your business back, let’s talk. We’ll show you how simplification unlocks growth.
You can message us directly or reach out on LinkedIn.